I turn cultural signals into strategic advantages for brands.
At NBCUniversal, I built Co-Lab, a cultural consultancy serving 32 global brands and generating $68M+ in impact. I've distilled that experience into The Cultural Intelligence Method, now available for independent clients.
What I do
Strategy
& Frameworks
Cultural audits, brand positioning, audience strategy, and proprietary framework development
Timeline: 4-6 weeks
Thought Leadership
& Research
Custom research, white papers, and cultural trend reports that establish your brand as a cultural authority
Timeline: 12-16 weeks
Workshops
& Speaking
Executive education, team training, and keynote presentations on cultural intelligence and strategic trends
Timeline: 1 day - 2 weeks
How I work
A framework for turning cultural complexity into competitive advantage
The Cultural Intelligence Method
Proven across Fortune 500 brands
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Entertainment-industry rigor
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Independent flexibility
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Proven across Fortune 500 brands -- Entertainment-industry rigor -- Independent flexibility --
Selected Work
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Co-Lab
Building NBCU’s Cultural Consultancy from Zero to $68M
Challenge: Translate entertainment intelligence into brand strategy for global advertisersImpact: Served 32 global brands, created 5+ proprietary frameworks, delivered 20+ keynotes to 12,000+ marketers
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Lawry's
Reclaiming Market Share Through Cultural Segmentation
Challenge: Generic messaging and broad targeting failed to connect with core audiences
Impact: Double-digit lifts in awareness, engagement, and purchase intent
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Macy's
Transforming Cultural Foresight into Retail Innovation
Challenge: Reassert Macy’s as a fashion destination amidst generational competition
Impact: Vision Lab insights informed "Story" concept, a narrative-driven retail rolled out across 36 stores in 15 states
What people are saying
Tony Effik, Managing Director, Google "Lindsay is a rockstar strategist with that rare ability to speak both the language of creativity and media”
Gina Reduto, Executive Vice President, NBCUniversal“Organizations looking for a strategic partner who can integrate quickly, operate independently, and bring senior-level thinking to complex moments, Lindsay brings immediate and lasting value.”
Credentials at a glance
Founded NBCUniversal’s Co-Lab
32 global brands served
$68M+ client impact
12,000 Marketers reached
Created proprietary frameworks
Former VP, NBCUniversal
Ready to start?
I'm currently accepting projects for Q2 2026 and beyond.
Based in New York City • Available globally