Hear from people who’ve worked with me
Tony Effik, Managing Director, Google
“Lindsay is a rockstar strategist with that rare ability to speak both the language of creativity and media. She has a keen eye for storytelling and finding opportunities for brands to connect to culture through media, and can translate complex campaign briefs into breakthrough strategies. I've hired Lindsay twice and each time I hired her I had a specific never-been-done task in mind. The first time was at R/GA when I founded the connections discipline. Her mission at R/GA was to help build the department and evangelize this new approach to the larger agency. This was no small task and required amazing craft skills, unwavering determination, a helicopter view of other strategy disciplines, as well as a deep understanding of what success looks like at the intersection of content and media.
The second time I hired Lindsay was at NBCUniversal after the $39 billion takeover of Sky TV. Lindsay spearheaded, and then operationalized a global go-to-market strategy for the newly formed NBCUniversal+Sky. Lindsay proved her flexibility by acting as a media strategist, comms strategist, and creative developer with NBCUniversal's finest content teams around the world.”
Gina Reduto, EVP Strategy, NBCUniversal
“I managed Lindsay over multiple years at NBCUniversal, where she consistently operated as a senior strategic leader with a rare combination of strategic vision, entrepreneurial ownership, and executive-level judgment. She was trusted to own complex, high-visibility initiatives with significant autonomy, often as a team of one.
Lindsay built Co-Lab from concept to capability, creating NBCUniversal's first cultural consultancy and establishing it as a cornerstone of how we engage clients and agencies upstream. This required navigating ambiguity, building frameworks from scratch, and aligning stakeholders across the global enterprise. Lindsay did this with minimal direction, bringing clarity and momentum where the path forward wasn't defined.
What distinguishes Lindsay is her ability to translate complex cultural insight into compelling strategies that resonate at the C-suite level. Her thought leadership consistently elevated our client conversations and helped position NBCUniversal as a strategic partner, not just a media distributor. I trusted her to represent us independently in senior settings, and she always delivered.
For organizations looking for a strategic partner who can integrate quickly, operate independently, and bring senior-level thinking to complex moments, Lindsay brings immediate and lasting value.”
Yusuf Chuku, Executive Strategy Director
"Lindsay is one of those rare strategists who doesn't just talk about culture, she knows how to operationalize it. During our time working together at NBCUniversal, she was instrumental in building Co-Lab from the ground up, transforming it into a cultural consultancy that redefined how brands and agencies engage with entertainment, fandom, and storytelling.
What sets Lindsay apart is her ability to speak multiple languages: the language of entertainment and creativity, the language of data and consumer behavior, and the language of business strategy. She doesn't just identify trends, she builds frameworks that turn cultural intelligence into competitive advantage. That fluency allowed Co-Lab to become a true bridge between NBCU's storytelling power and our clients' marketing challenges.
Lindsay is a rigorous strategist who can decode complex cultural signals, a compelling storyteller who can translate those insights for C-suite audiences, and a pragmatic operator who knows how to embed new capabilities within large organizations. Whether you're a brand navigating cultural relevance or an agency looking for strategic partnership, Lindsay delivers the kind of thinking that drives real business impact, not just interesting decks."
Dominique Folacci, VP, NBCUniversal
“I first started working with Lindsay at R/GA in the summer of 2015, and over the course of our careers we’ve now worked together twice, most recently at NBCUniversal, for nearly a decade in total. Across both environments, Lindsay has consistently been a strategic partner I could trust to take ownership and deliver.
From new business pitches to complex client projects, Lindsay led work end-to-end and worked seamlessly across teams to develop integrated media and communications strategies. She has a strong ability to absorb context quickly, identify what matters most, and translate that understanding into clear, actionable plans.
Lindsay is an exceptionally articulate and poised presenter and a concise storyteller who can take complex research, data, and cultural signals and turn them into narratives that are immediately usable with senior stakeholders. Her decks are thoughtful and thorough without ever feeling dense, supported by strong story structure, data visualization, and design.
She is deeply prepared and well-researched, grounding every recommendation in cultural awareness and rigor. When faced with new or ambiguous challenges, Lindsay approaches the work with clarity, enthusiasm, and confidence, consistently delivering polished, client-ready output.
Lindsay elevates the work while making the process easier for everyone involved. She is the kind of strategic partner you can bring in, trust quickly, and rely on to move projects forward with confidence.”
Krista Tarty, EVP, Publicis
“Lindsay was our go-to culture specialist at adam&eveNYC - she was always up to date with the latest industry and category trends and the team would look forward to her weekly email newsletters to learn about trends and media product updates. Whenever I would connect with our creative teams I would always encourage them to spend as much time as they could with Lindsay to soak up her wealth of knowledge of relevant case studies to help provide inspiration and guidance at the start of the creative process.
Once we had started to crystallize a creative concept, Lindsay was a valuable asset to the team by taking the idea and mapping out a full comms plan and user journey across each channel. The comms plan was vital in taking a complex creative campaign and simplifying it making it easier for clients to comprehend how it starts to come to life across each channel.
Lindsay became a true partner across each department at adam&eve from the briefing process through to the final execution and delivery of assets. She was the core liaison between the media agency partners and the creatives, ensuring the team is up to date with ongoing media plan updates and ensuring everyone is working towards the same goal and KPI's. Lindsay was an asset to the company, a true collaborator and team player, and a pleasure to work alongside everyday.”
Emily Kearns, Social Strategist, Gale
“I had the great privilege of working with Lindsay for several years on the strategy team at R/GA and now consider her to be a close friend. In the years we worked together on Samsung Global (a challenging, fast-paced account), Lindsay proved herself to be an invaluable asset to the team. She brought a fresh perspective and rigorous thinking to the work throughout the creative process and undoubtedly elevated it with her inputs. Her proven track record made her a sought-after resource across pitches and high-profile client work.
I know Lindsay to be a hard worker and a true team player. She's able to collaborate with team members across disciplines and lead a team to success with patience and passion. Finally, she has one of the most important qualities in a strategist - insatiable curiosity. She digs deep into culture and constantly seeks out opportunities to learn and grow, making her an adaptable and insightful strategist.”