Hear from people who have worked with me
Tony Effik
Lindsay is a rockstar strategist with that rare ability to speak both the language of creativity and media. She has a keen eye for storytelling and finding opportunities for brands to connect to culture through media, and can translate complex campaign briefs into breakthrough strategies. I've hired Lindsay twice and each time I hired her I had a specific never-been-done task in mind. The first time was at R/GA when I founded the connections discipline. Her mission at R/GA was to help build the department and evangelize this new approach to the larger agency. This was no small task and required amazing craft skills, unwavering determination, a helicopter view of other strategy disciplines, as well as a deep understanding of what success looks like at the intersection of content and media.
The second time I hired Lindsay was at NBCUniversal after the $39 billion takeover of Sky TV. Lindsay spearheaded, and then operationalized a global go-to-market strategy for the newly formed NBCUniversal+Sky. Lindsay proved her flexibility by acting as a media strategist, comms strategist, and creative developer with NBCUniversal's finest content teams around the world.
Managing Director, Google
Dominique Folacci
I first started working with Lindsay at R/GA in the summer of 2015 and over the course of that time we’ve worked in collaboration across a number of projects. Following her move from the media planning team to the connections planning team, Lindsay and I worked hand-in-hand on a number of new business pitches, two of which Lindsay led, and various client projects to develop media and connections plans in unison allowing us to bring innovative solutions to clients.
Lindsay is an absolute pleasure to work with. She is smart, strategic, hard-working, and poised. Lindsay approaches each project she works on with complete dedication. When doing research for a project, she leaves no stone unturned - even going so far as to field her own study when her research is not sufficiently providing the support required for the strategy she is developing. She is also perhaps the most poised and effective presenter that I have ever worked with. She is a strong verbal communicator which directly translates into her communications plan work.
Across all our projects, Lindsay always tackled each new assignment with fresh, original thought. It was not rare for our projects to present new challenges that had not been previously solved by existing work - Lindsay always tackled these challenges as new opportunities with enthusiasm and determination.
Vice President, Client Strategy, NBCUniversal
Krista Tarty
Lindsay was our go-to culture specialist at adam&eveNYC - she was always up to date with the latest industry and category trends and the team would look forward to her weekly email newsletters to learn about trends and media product updates. Whenever I would connect with our creative teams I would always encourage them to spend as much time as they could with Lindsay to soak up her wealth of knowledge of relevant case studies to help provide inspiration and guidance at the start of the creative process.
Once we had started to crystallize a creative concept, Lindsay was a valuable asset to the team by taking the idea and mapping out a full comms plan and user journey across each channel. The comms plan was vital in taking a complex creative campaign and simplifying it making it easier for clients to comprehend how it starts to come to life across each channel.
Lindsay became a true partner across each department at adam&eve from the briefing process through to the final execution and delivery of assets. She was the core liaison between the media agency partners and the creatives, ensuring the team is up to date with ongoing media plan updates and ensuring everyone is working towards the same goal and KPI's. Lindsay was an asset to the company, a true collaborator and team player, and a pleasure to work alongside everyday.
EVP Global Client Production Lead, Publicis
Emily Kearns
I had the great privilege of working with Lindsay for several years on the strategy team at R/GA and now consider her to be a close friend. In the years we worked together on Samsung Global (a challenging, fast-paced account), Lindsay proved herself to be an invaluable asset to the team. She brought a fresh perspective and rigorous thinking to the work throughout the creative process and undoubtedly elevated it with her inputs. Her proven track record made her a sought-after resource across pitches and high-profile client work.
I know Lindsay to be a hard worker and a true team player. She's able to collaborate with team members across disciplines and lead a team to success with patience and passion. Finally, she has one of the most important qualities in a strategist - insatiable curiosity. She digs deep into culture and constantly seeks out opportunities to learn and grow, making her an adaptable and insightful strategist.
Brand Social Strategy, Hubspot