I help brands understand culture
so they can shape it, not chase it.

I’m Lindsay Orosco

I’m a cultural strategist and thought-leadership architect who translates fast-moving cultural signals into strategic clarity for brands. My work lives at the intersection of cultural insight, storytelling, and brand strategy helping organizations understand not just what people do, but why they do it, and how those motivations shape behavior, communities, and markets.

Across my career, I’ve built frameworks, workshops, cultural models, and strategic narratives that help brands navigate complexity with confidence. I specialize in decoding cultural patterns, identifying emotional tensions, and converting them into creative and strategic opportunities.

Where I’ve Built My Perspective

My early background in art history and visual culture taught me how to interpret symbolism, narrative, and human behavior. Advertising sharpened my ability to translate those signals into strategy. And at NBCUniversal, I built Co-Lab, a cultural consultancy designed to bridge entertainment, insights, and brand strategy.

I’ve worked with global leaders across beauty, retail, spirits, finance, tech, and CPG helping them make culturally attuned decisions that drive relevance and long-term brand value.

What I Believe

  • It reflects who we are today and points toward who we’re becoming. Brands that understand both earn lasting relevance.

  • Data tells us what happened. Culture tells us why. I build strategies rooted in emotion, identity, and lived experience.

  • People don’t recall messages, they remember meaning. The strongest brands create narratives people want to participate in.

  • Microcultures, fandoms, and local stories unlock global resonance. This belief underpins much of my thought leadership.

  • The best work blends left brain and right brain, insight and imagination, logic and emotion.

How I Work

My approach blends three core disciplines:

This combination allows me to move fluidly from ambiguity → insight → opportunity → story → strategy.

Cultural Intelligence

Trend mapping, signal interpretation, emotional insight mining, and analysis of community behaviors and microcultures.

Narrative & Framework Design

Building models, journeys, POVs, and story structures that give teams clarity, language, and direction

Brand & Comms Strategy

Turning cultural understanding into actionable strategies, creative territories, and audience-centric frameworks.

What I’ve Built

Throughout my career, I’ve created:

  • Co-Lab, NBCUniversal’s cultural consultancy

  • Global thought-leadership frameworks including Newstalgia, Localism & Fandom, From Comment to Content, and The Storytelling Issue

  • Cultural personas, audience architectures, and emotional journey models for brands across industries

  • High-impact insights presented to 1,200+ global marketers and featured in major industry press

  • Strategic and storytelling systems adopted by cross-functional brand, creative, and media teams

These aren’t just projects, they’re tools that help organizations think differently

In Short


I specialize in making sense of culture and helping brands use that understanding to create work that resonates, endures, and moves people.

If you’re building what’s next, I’d love to be part of it.

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